Catherine Martinez’s beauty tutorials started the same way that most vloggers' do, as a hobby. The videos were straightforward, Martinez teaching her viewers how to put on makeup with little talking.

At first glance, Catherine Martinez's makeup tutorials look like many of the ones you've already seen on Instagram: packed full of blinding highlighter, perfectly defined brows, and winged liner. But ...

Up-and-coming beauty blogger Catherine Martinez is setting herself apart from her fellow makeup artists. She no doubt has some special skill when it comes to highlight and contour, but besides that, ...